GBGB Ownership Research – Summary Of Findings

[BVADMIN]

TAKEN FROM THE RACING POST
MONDAY FEBRUARY 11th 2013

[Deleted]

They could save a fortune on postage etc by simply asking for email adddresses on all registration forms etc.

And having the imformation at hand could send these sort of surveys en-block.

[BVADMIN]

The only problem with your suggestion 'rangrelife777' is that not
everybody is up to speed with the internet these days..

But your right for those that have internet in there homes then it would have save the GBGB
quite a lot of money by sending all owners a simple email.

Perhaps in time when you become an owner of a greyhound part of the reg form will include
a space for your email details..

[Deleted]

Also think the twice monthly calendar is a complete waste of time and money, they have the information of forthcoming opens for several months ahead, but drip feed them to validate having a fortnightly publication.

[BVADMIN]

Feb 11, 2013 11:19:44 GMT @rangelife777 said:

Also think the twice monthly calendar is a complete waste of time and money, they have the information of forthcoming opens for several months ahead, but drip feed them to validate having a fortnightly publication.

  I totally agree with you 'rangelife777'

 The calendar is another expensive item that should be available on the official GBGB 'THE DOGS' website.

[BVADMIN]

TAKEN FROM THE GBGB WEBSITE

Latest News - GBGB to quiz 6000 greyhound owners in research project

11/02/2013

The Greyhound Board of Great Britain (GBGB) is conducting a comprehensive survey of around 6,000 current and recently lapsed greyhound owners. The detailed questionnaire provides the opportunity for owners to give their views on a wide range of issues that they face.

The sport’s governing body, working with expert market research company ESA, conducted a number of focus groups with owners towards the end of 2012 in the South East, Midlands and North East regions. It was the valuable output from those exploratory sessions that have helped determine the contents of the questionnaire, which has been developed by ESA in conjunction with GBGB.

It is aimed at all sections of greyhound owners, who have been asked to respond to multiple choice and rating questions with the added opportunity to expand on personal experiences in their own words. Responses to the questionnaire will be confidential with ESA providing expert analysis.

Barry Faulkner, GBGB Chief Executive said:

“Supporters of greyhound racing care passionately about our sport. It is only by understanding both positive and less positive views held in the industry that improvements can be made to safeguard its future.

“The Independent research we carried out at the end of last year suggested there is not one overwhelming factor that influences why people become or remain as owners.

“We hope that those owners receiving the survey this week will take some time to tell us more. We will be surprised if there is a single solution to improve the experience of ownership but we believe the wealth of information we gather will help determine future policy decisions across all our areas of work.”

The questionnaire will be posted on Tuesday 12th February and respondents are asked to return the forms in the pre-paid envelopes provided by Wednesday 27th February.

[topcat]

Just filled my form in, let's hope some good comes out of this survey.

[Deleted]

Mines on its way too. Hope we get to see the results.

[BVADMIN]

TAKEN FROM THE GBGB WEBSITE



GBGB ownership research – summary of findings
25/06/2013

The Greyhound Board of Great Britain (GBGB) is pleased to publish a summary of findings from recent research carried out with greyhound owners. In February 2013, 6000 current and recently lapsed owners of GBGB-registered greyhounds were invited to participate in an independently conducted postal survey to share their personal experiences of ownership to inform future Board policy.

A response rate of 32% was very high by market research industry standards, demonstrating the high level of passion within the sport. Barry Faulkner, GBGB Chief Executive said:


“There are fewer owners in modern greyhound racing than has previously been the case. To develop a strategy to increase the accessibility and attractiveness of owning a greyhound we appointed leisure research specialists, ESA Market Research to undertake a thorough analysis of how owners feel about the issues currently affecting the sport and their opinion and awareness of industry stakeholders."


“The research has identified a number of areas, including owners’ appreciation of GBGB’s role, that can be improved and work has already started to address these findings. In addition, information received in response to individual tracks has been shared with the Racecourse Promoters’ Association."


“GBGB will be undertaking additional independent research later in the year among all licensed trainers.”


John Waite, senior Project Manager at ESA Market Research added:


“Output from qualitative focus groups amongst owners in the South, Midlands and North was used to develop a large scale quantitative survey. The summary of findings includes a definitive owners’ profile including background, status and number of greyhounds owned. Positive and negative aspects of the ownership experience are included as are opinions of GBGB, racecourse management, trainers and bookmakers."

A summary of the key findings is available to view CLICK - HERE






For further information please email [e-mail]

[precious]

One of the main concerns registered on this Forum over many years has been the erosion of the prize money in real terms at our track. Indeed we have seen a decline in those levels.

The research, in which I took part, does not mention this fact at all! It does, however, mention the increasing costs of ownership without spelling out why those costs have increased and continue to increase. The only specific mention of prize money levels is to refer to significantly increased prize money levels at bookmaker owned tracks which is claimed to have made it harder for new owners to enter the sport.

In 'the way forward' no mention is made of prize money.

Was there a pre-determined outcome of this research?